Sara Monika

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94: Client Journey Mapping For Organization + Creating A Better Client Experience with Cassie Cetlin

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Creating an amazing experience for your clients at every stage of their journey with you is the key to building your reputation, referrals, and repeat bookings as a wedding photographer…

But how do you actually map out your client experience and build workflows that set you up for success?

Enter Cassie Cetlin. 

Cassie is a Toronto-based wedding photographer with a background in service design, so it’s safe to say she knows a thing or two about creating amazing client experiences! Join us on this week’s episode of the Shine + Thrive Podcast as Cassie breaks down all of her best tips and strategies. 

You’ll learn…  

  • Cassie’s step-by-step process for mapping out your client journey [4.45]

  • The number #1 thing you must do to build workflows that WORK [7.55]

  • How to deeply understand your clients’ pain points and spot patterns that may be sabotaging your client experience [16.41]

  • The surprisingly simple psychology hack to keep your clients happy when gallery submission day comes [20.22]

  • How to identify your area of focus even if you’re overwhelmed or short on time to work on your processes [23.57], [31.48]

  • Quick and easy solutions you can implement in your business to build trust and make your clients feel happy & taken care of [27.04], [30.15]

  • Tips on where to focus your energy according to your stage in business (from beginner, to advanced, and everything in between!) [28.18] 

RESOURCES + LINKS:

Cassie Cetlin’s Instagram

Cassie Cetlin’s Website

Get your Customer Journey Worksheet here

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Instagram: @saramonikaphoto

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With love + gratitude,

Sara

PS

Did you miss the first part of this episode? Tune in here: How To Be A More Inclusive Wedding Photographer with Hank Paul

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