105: The Power of Niching Down: How She Turned Birth Photography Into a 6 Figure Business with Tavia Redburn

Today we’re talking about the power of niching with birth & newborn photographer, Tavia Redburn.

Join us as we discover…

How Tavia got started in birth photography and the simple way to know if you’ve chosen the photography niche that’s right for you [6.38]
The most common obstacles & objections Tavia hears when it comes to birth photography and her tips for overcoming them [9.57]
What you need to know about niching, portfolio-building and gaining traction when you’re first starting out [16.43]
How much Tavia charges for her birth photography packages, plus guidance on figuring out your rates and the number of bookings you can take on each year [22.28], [26.24], [29.46]
Make-or-break advice for aspiring birth photographers still in their 9-5 [34.17]
The ingenious contingency plans which allowed Tavia to continue serving her couples throughout the pandemic and which opened up a thriving new revenue stream in her business [37.31]
The one reframe which will help you if you’re struggling to believe you can make it as a birth photographer, plus examples of complimentary services you can offer around birth photography [43.40]

About my guest:

Tavia Redburn is a birth and newborn photographer based in Oklahoma City. She serves OKC moms who crave beautiful images of their babies so they never forget any detail about the day they were born or how perfectly tiny they were in those first days of life. She also teaches other photographers how to build a six figure photography studio so they can quit their 9-5 or retire their partner, like she did in 2017.

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Did you miss the first part of this episode? Tune in here: Underwater Couples + Brand Photography with Taylor Walston